Privacy Policy

Last Updated: June 17, 2025

Introduction

Welcome to CityVibeCheck ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at cityvibecheck.com (the "Site") and our subscription services for real estate professionals.

Please read this Privacy Policy carefully. By accessing or using our Site, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Site.

Information We Collect

Information You Provide to Us

We collect information that you voluntarily provide when using our Site and services, including:

Consumer Services

• Vibe Preferences: Your lifestyle preferences indicated through our preference sliders (household style, living & moving preferences, outdoor & lifestyle preferences, social & amenities preferences, and must-have preferences).
• Search Information: ZIP codes you search for, compare, and view reports about.
• Favorites and Saved Data: ZIP codes you save as favorites and your browsing patterns.
• Agent Contact Tracking: We anonymously track when users click to email or call agents from our reports, but we do not collect any personal information from these interactions.

Agent Subscription Services

• Professional Profile Information: Your name, professional headshot photo, email address, phone number, brokerage/company name, city, state, and professional credentials.
• Account and Authentication Data: Login credentials, account passwords, password reset tokens, and Firebase authentication identifiers.
• Subscription and Territory Data: ZIP codes you claim, subscription tier selections, billing preferences, and territory management choices.
• Payment and Billing Information: Payment method details (processed securely by Stripe), billing history, subscription status, and transaction records.
• Photo and Image Data: Professional headshot photos, image metadata (file size, type, upload timestamp), and any content moderation decisions.
• Waitlist and Request Data: Information submitted when joining waitlists for claimed ZIP codes or requesting new ZIP codes to be added to our database.

Information We Collect Automatically

When you use our Site, we may automatically collect certain information, including:

Session and Analytics Data

• Session Information: Randomly generated session IDs to track your activity during browsing sessions and provide personalized experiences.
• Enhanced Usage Analytics: Detailed information about how you use our Site, including which features you access, time spent on pages, click patterns, and user journey flows.
• ZIP Search Analytics: Comprehensive tracking of ZIP code searches, including search frequency, popular ZIP codes, comparison patterns, and report generation statistics.
• Download and Sharing Activity: Records of PDF downloads, report sharing, and content engagement to improve our services and provide usage analytics to agents.
• Device Information: Information about the device you use to access our Site, including browser type, operating system, screen resolution, IP address, and device identifiers.

Firebase and Google Analytics

• Firebase Analytics: User engagement metrics, screen views, conversion tracking, and user behavior patterns to improve our platform.
• Google Analytics: Standard web analytics including page views, bounce rates, traffic sources, and demographic information.
• Performance Monitoring: Application performance data, error logs, and system reliability metrics.

How We Use Your Information

We use the information we collect to:

Core Platform Services

• Generate personalized neighborhood reports based on your lifestyle preferences
• Connect you with real estate professionals when you request it
• Provide territory-exclusive agent placement in reports and downloadable PDFs
• Process and display professional photos in agent profiles within reports
• Manage subscription billing, payment processing, and account status

Service Improvement and Analytics

• Analyze usage patterns and search trends to improve our algorithms and user experience
• Customize and enhance your experience on our Site based on your preferences and behavior
• Develop new features and functionalities based on user needs and platform analytics
• Provide agents with anonymized analytics about their territory performance and engagement

Communication and Support

• Send you information about your subscription, billing, and account updates
• Process and respond to your requests, inquiries, and customer support needs
• Notify agents when ZIP codes become available from waitlists
• Send important service announcements and policy updates

Security and Compliance

• Ensure the security and functionality of our Site and prevent fraudulent activity
• Verify agent professional credentials and photo appropriateness
• Comply with legal obligations and respond to law enforcement requests when required
• Enforce our Terms of Service and investigate violations

How We Share Your Information

We may share your information in the following circumstances:

Public Display of Agent Information

• Vibe Reports: Agent photos, names, and contact information are prominently displayed in all neighborhood reports generated for their claimed ZIP codes.
• Downloadable PDFs: Agent contact information and photos are embedded in all PDF reports that users download and save.
• Vibe Guides: Agent profiles appear in comprehensive neighborhood guides as the local area expert.
• Territory-Based Display: Agent information is shown exclusively based on ZIP code territories, ensuring only the designated agent appears for each area.

Service Providers and Business Partners

• Direct Agent Contact: When users choose to contact agents directly through email or phone links in our reports, these communications occur directly between the user and agent. We do not collect or store any information from these direct interactions.
• Payment Processing: We share necessary billing and payment information with Stripe, our payment processor, to handle subscription billing and payment security.
• Technical Service Providers: We may share information with third-party vendors, service providers, and contractors who perform services for us, including hosting, analytics, and customer support.
• Cloud Storage and Infrastructure: Agent photos and platform data are stored securely with Firebase and Google Cloud services.

Analytics and Research Partners

• Google Analytics: We use Google Analytics to help us understand how visitors use our Site. To learn more about how Google uses your data, visit Google's Privacy & Terms.
• Firebase Analytics: User engagement and platform performance data shared with Google Firebase for service improvement and analytics.
• Anonymized Research: We may share aggregated, anonymized data for real estate market research and platform improvement purposes.

Legal and Compliance Requirements

• Legal Obligations: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Protection of Rights: We may share information to protect our rights, privacy, safety, or property, and that of our users or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the business transaction.

We will not sell your personal information to third parties for their marketing purposes.

Data Storage and Security

Storage Infrastructure

We use Firebase, a platform developed by Google, to store and process the data we collect:

• Firebase Firestore: User accounts, subscription data, ZIP assignments, and analytics are stored in Firebase's secure database infrastructure.
• Firebase Storage: Agent photos and uploaded content are stored in Firebase Cloud Storage with appropriate access controls and security measures.
• Firebase Authentication: User login credentials and authentication tokens are managed through Firebase's secure authentication system.
• Geographic Distribution: Data is stored in secure data centers with redundancy and backup systems to ensure availability and reliability.

Security Measures

We implement comprehensive security measures to protect your personal information:

• Encryption: All data transmission uses SSL/TLS encryption, and sensitive data is encrypted at rest.
• Access Controls: Strict access controls limit who can view and modify data, with role-based permissions and authentication requirements.
• Payment Security: All payment processing is handled by Stripe, which maintains PCI DSS compliance for credit card data security.
• Photo Content Moderation: Agent photos are reviewed for compliance with professional standards and content policies.
• Regular Security Audits: We conduct regular security assessments and monitor for potential vulnerabilities.

For more information about Firebase's security practices, please visit Firebase Security.

While we implement reasonable security measures, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data, but we continuously work to protect your information using industry-standard practices.

Data Retention

General Data Retention

• Active Accounts: We retain account data and preferences for as long as your account remains active or as needed to provide services.
• Session Data: Temporary session information is retained for 24 hours to provide personalized experiences during site visits.
• Analytics Data: Aggregated and anonymized usage data may be retained indefinitely for platform improvement and research purposes.

Subscription Account Data

• Active Subscriptions: All subscription-related data is retained while your subscription is active and billing is current.
• Cancelled Subscriptions: Account data is retained for 30 days after cancellation to allow for potential reactivation or dispute resolution.
• Billing Records: Financial records are retained for 7 years in accordance with business and tax requirements.
• Professional Photos: Agent photos are removed from public display immediately upon account cancellation but may be retained in backups for 30 days.

Legal and Compliance Retention

• We may retain certain information longer if required by law, regulation, or legal process.
• Information may be preserved longer for safety, security, and fraud prevention purposes.
• Anonymized data may be retained indefinitely for research and platform improvement.

Your Privacy Rights and Choices

Account Management

For agents with subscription accounts, you can manage much of your information through your agent dashboard:

• Profile Updates: Update your name, contact information, brokerage details, and professional photo
• Territory Management: Add or remove ZIP code territories from your subscription
• Billing Management: Access billing history and manage payment methods through the Stripe customer portal
• Account Deletion: Cancel your subscription and request account deletion through your dashboard or by contacting support

Consumer Data Management

For users of our free consumer services, we currently store preferences and favorites locally in your browser. This data includes:

• Your vibe preferences and slider settings
• Recently viewed ZIP codes and saved favorites
• Cached report data for faster loading

You can clear this data at any time by clearing your browser data or cookies.

Your Legal Rights

Depending on your location, you may have certain rights regarding your personal information, such as:

• Access: The right to access personal information we hold about you
• Correction: The right to request correction of inaccurate information
• Deletion: The right to request deletion of your information
• Portability: The right to receive your data in a portable format
• Objection: The right to object to or restrict certain processing of your information
• Withdrawal of Consent: The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

Marketing Communications

We primarily communicate with users for service-related purposes. Any marketing communications will include clear unsubscribe options. You may opt out of marketing emails at any time while continuing to receive important service and billing notifications.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site:

Types of Cookies We Use

• Essential Cookies: Required for basic site functionality, user authentication, and security
• Preference Cookies: Store your vibe settings, favorites, and personalization choices
• Analytics Cookies: Help us understand how visitors use our Site through Google Analytics and Firebase
• Session Cookies: Temporary cookies that expire when you close your browser
• Performance Cookies: Monitor site performance and user experience quality

Managing Cookie Preferences

You can control cookies through your browser settings:

• Most browsers allow you to refuse cookies or alert you when cookies are being sent
• You can delete existing cookies through your browser's privacy settings
• Disabling cookies may affect some functionality of our Site
• Essential cookies cannot be disabled without affecting core site functionality

Children's Privacy

Our Site is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. Our subscription services are only available to licensed real estate professionals who must be at least 18 years old. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information immediately.

If you believe we might have any information from or about a child under 13, please contact us immediately using the contact information provided below.

International Data Transfers

If you are using our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that are different from the laws of your country.

By using our Services, you consent to the transfer of your information to the United States and other countries as described in this Privacy Policy. We take steps to ensure that your privacy rights continue to be protected when your information is transferred internationally.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post any changes on this page and update the "Last Updated" date at the top of this Privacy Policy.

If we make material changes that significantly affect how we use or share your personal information, we will provide additional notice through:

• Email notifications to registered users
• Prominent notices on our website
• In-app notifications for subscription users

Your continued use of our Services after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

State-Specific Privacy Rights

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Delete: You can request deletion of your personal information, subject to certain exceptions
• Right to Opt-Out: You can opt-out of the sale of your personal information (note: we do not sell personal information)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Virginia Privacy Rights (VCDPA)

Virginia residents have rights under the Virginia Consumer Data Protection Act, including rights to access, correct, delete, and obtain a copy of personal data, as well as to opt-out of certain processing activities.

Other State Rights

Residents of other states may have additional privacy rights under applicable state laws. We will comply with valid requests made under applicable state privacy laws.

To exercise your state privacy rights, please contact us using the information in the "Contact Us" section below. We may need to verify your identity before processing your request.

Business Contact Information

CityVibeCheck is operated as a real estate technology platform. Our business contact information:

• Business Location: Arkansas, United States
• Platform Focus: Real estate technology and neighborhood analytics
• Service Area: United States ZIP codes and territories

Contact Us

If you have any questions or concerns about this Privacy Policy, your personal information, or wish to exercise your privacy rights, please contact us at:

When contacting us about privacy matters, please include:

• Your full name and email address
• A clear description of your request or concern
• Any relevant account or subscription information
• Verification information to confirm your identity

We are committed to resolving privacy concerns promptly and transparently. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

Effective Date and Updates

This Privacy Policy is effective as of the "Last Updated" date shown at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

By continuing to use our Services after any changes to this Privacy Policy, you agree to the updated terms. If you do not agree with any changes, please discontinue use of our Services and contact us to delete your account if applicable.